What’s the March Madness effect on office productivity? We positioned Employers Council as a thought leader on that topic in the Colorado market. Via interviews with major market media across the state, Linhart PR leveraged Employers Council experts to showcase perspectives and tips for managing workplace productivity during March Madness.
Each year, an estimated 60 million Americans dedicate time to filling out NCAA March Madness brackets, causing many employers to worry about losing productivity and money during the tournament. In fact, Challenger, Gray & Christmas Inc., a job search expert, estimates that employers lose about $1.9 billion in wages because of distracted and unproductive workers during March Madness.
Employers Council is a leader in providing expertise in all areas of employment law, human resource consulting, training, and surveys. It gives employers the resources needed to build and maintain profitable organizations. Tackling current events and workplace issues through media stories helps Employers Council reach new organizations and meet its business objectives. Linhart PR leveraged Employers Council experts to showcase perspectives and tips for managing office productivity during March Madness. Their take? Despite concerns over lost productivity, there’s no need for employers to automatically call a foul on employees. Companies that embrace the tournament could end up gaining more in goodwill than they lose in productivity. The office culture fostered by March Madness can be invaluable.
Linhart PR positioned Employers Council as an expert source for of-the-moment workplace challenges, like March Madness, in its key markets of Denver, Colorado Springs and Fort Collins. Eight media placements and 165,000+ impressions in the following outlets were secured: Denver Business Journal, Fort Collins Coloradoan, Colorado Springs Business Journal, KOAA-TV, and KRDO-FM.