Noodles & Company serves classic noodle dishes inspired by flavors from around the world. The national fast-casual chain tasked Linhart PR with generating national, local and trade news coverage to drive awareness and trial of its new zucchini noodles called Zoodles. Noodles and Linhart PR leveraged August’s National Zucchini Day as an “ownable” holiday to help drive awareness and trial, and secure coverage, including the TODAY Show.
Noodles introduced Zoodles as a healthy meal option to bring back lapsed guests, attract new customers, and increase frequency among current fans craving lower-carb choices. Linhart PR needed to gain media attention and help Noodles overcome struggles with brand recognition due to its limited footprint.
Linhart PR leveraged August’s National Zucchini Day as an “ownable” holiday and created a promotion where guests could substitute classic noodles for Zoodles without the usual upcharge. The team leveraged insights about Noodles’ key consumers to craft relevant messages, emphasizing the nutritional benefits of zucchini.
News results for Zucchini Day included 561 stories reaching 322 million+ consumers. Specifically: