Building a global business-to-business reputation

A worldwide environmental engineering and strategic consulting firm  wanted to increase visibility for expertise in one of its key practice areas – hydropower.

Client
Services
Media Relations & Influencer Marketing
Industry
Energy & Utilities
Awards

CHallenge

With other engineering firms providing similar services, the company needed to differentiate its offerings and demonstrate how it’s both shaping and contributing to renewable energy solutions.

Solution

Linhart PR helped identify two national trends to share thought leadership surrounding the resurgence of hydropower projects and the renewable energy potential:

  • Retrofitting existing dams to add hydropower capabilities
  • Constructing pumped storage facilities at existing hydro projects to maximize their potential for clean-energy generation

Linhart PR matched these trends with the firm’s experts and client-approved projects to illustrate the “renaissance of hydropower” to help meet America’s energy needs. We identified target trade and consumer media outlets, and developed key messages and industry facts for thought leaders.

Results

  • Secured a Wall Street Journal feature – working with the reporter for nearly one year – that included an interview with an expert and tour of a project to showcase the emerging hydropower trend; company received client and prospect inquiries following the article
  • Secured top-tier trade publication placements, including Hydro Review, HydroWorld, Engineering News-Record and International Water Power & Dam Construction,focused on specific projects, trends and contract win
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