A Colorado investor-owned electric utility needed to build a 39-mile secondary supporting transmission line across its service territory to provide greater reliability and added capacity to power day-to-day life and empower economic development and prosperity in the region.
To build the transmission line, the utility needed to secure easements from dozens of landowners for permission to cross their properties, and also needed a 1041 permit (referring to Colorado local land use regulations) from commissioners in one impacted county. Resident concerns about view impacts and the health risks of living near a transmission line turned into an active community opposition campaign, leading the county commissioners to deny a 1041 permit on the first application. The commissioners encouraged the utility to increase community education and engagement efforts before resubmitting.
Linhart PR developed and executed a comprehensive, multi-channel communications and community engagement program intended to build public understanding of and support for the project and to demonstrate to county commissioners that significant efforts were made to engage with residents most likely to be impacted:
By following the comprehensive communications and community engagement program, the utility, in partnership with Linhart PR: