Noodles serves classic noodle dishes inspired by flavors from around the world. It’s a national fast-casual chain that can struggle with brand recognition due to its limited footprint. But it wanted to tell a great story about its new zucchini noodles. Zoodles are a healthy meal option to bring back lapsed guests, attract new customers and increase frequency among current fans craving lower-carb choices.
To drive awareness for its new zucchini noodles that were a first among fast-casual restaurants, Noodles was hungry for one of the biggest challenges in PR - national broadcast coverage – and they tasked Linhart PR with securing it.
Linhart PR set out to uncover and create visual brand assets and develop a story pitch that would generate TODAY Show – America’s #1 morning show - coverage to build Noodles brand recognition and awareness of the healthy new Zoodles menu item. The team ultimately booked a Noodles segment on TODAY, and the keys to success included:
In Ad Value
The TODAY Show Zoodles segment was extremely successful. The segment was so entertaining that TODAY re-aired it the next morning and clips are now featured in the show opening every day!