The farmed salmon industry has historically been faced with issues related to overcrowded pens, overuse of antibiotics, and depletion of feeder fish that are essential to the ocean’s natural food chain.
Verlasso is a brand of farmed Atlantic salmon, raised in harmony with nature and with adaptive farming practices that address the industry challenges.
How could Verlasso, which cares for the health of the fish and the surrounding ecosystem, overcome long-held stereotypes to convince target audiences – chefs, distributors, retailers and consumers – that its farmed salmon is a healthy, sustainable and great-tasting choice?
Linhart PR developed and executed a multi-pronged approach to combat misperceptions, manage misinformation and educate audiences about Verlasso’s sustainability practices to help drive engagement and sales.
Since partnering with LPR, Verlasso has earned the coveted “Good Alternative” buy ranking from the Monterey Bay Aquarium® Seafood Watch® program and benefitted from positive news stories in outlets like USA Today and Food & Wine; engaged with sustainability, nutritionist and celebrity trainer influencers; and landed several new retailers and chefs. Because of our work, Verlasso is rarely tagged with farmed salmon legacy issues, having become almost a category in itself.