Chipotle Mexican Grill is a fast-casual restaurant brand cultivating a better world by serving responsibly-sourced, classically-cooked, real food with wholesome ingredients and without artificial colors, flavors or preservatives. As COVID-19 continued to restrict in-restaurant dining, Chipotle focused on making its real food more accessible and convenient by expanding its Chipotlanes — drive-thru pickup lanes that allow customers to pick up digital orders without leaving their cars. To emphasize its digital channel access points, Chipotle celebrated the opening of the company’s 100th Chipotlane in Sunbury, Ohio, and hosted a nationwide hiring event to fill the 10,000 positions needed to staff the growing number of Chipotlanes.
Linhart PR had to break through the tough COVID media landscape with positive and innovative stories that:
Here is how Linhart PR tackled the challenge:
Linhart PR secured 75 stories and more than 70 million impressions for Chipotle’s rapid growth, easy and convenient access points, and job openings during an economic recession. These wins included: