Highlighting Restaurant Digital Growth During COVID-19 to Drive Traffic and Attract Job Seekers

Here is how Linhart PR tackled the challenge:

• ‍100th Chipotlane Opening: Pitched Sunbury, Ohio (a suburb of Columbus) and Columbus media with news of the opening of the 100th Chipotlane, while reminding the community the first Chipotlane opened in Columbus just two years prior. ‍
• Top Hiring Markets: Determined the top five hiring markets for media outreach based on the markets with the most open positions. Pitches highlighted the number and types of positions available, included hiring event information, and shared details around Chipotle’s best-in-class benefits, such as a crew bonus, debt-free degree program, and mental health benefits for all family members – made even more important during the pandemic — to demonstrate Chipotle as a great place to work.
• ‍Chipotle Priority Markets: In Chipotle’s 14 priority markets across the U.S., leveraged the opening of 100 Chipotlanes in two years to illustrate digital access point growth. To localize the news, a vital step to securing local market stories, included the number of Chipotlanes in each local market or state, connecting the dots that local Chipotlane growth was tied to the brand’s overall growth and hiring needs.

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