With countless chocolate brands competing for consumer attention on Valentine’s Day, Chocolove needed a fresh and focused approach to communicate to existing and new fans why they should feel good about gifting and eating its special holiday offerings on the day of love.
As Chocolove’s communications partner, Linhart PR was charged with boosting brand and product awareness, encouraging trial, wooing new fans and securing media coverage that highlighted why Chocolove is the best-tasting, responsibly-sourced choice for gifting and eating on a chocolate-centric holiday with plenty of sweet options for consumers to choose from.
Linhart PR activated an influencer mailer program and robust news-making strategy that:
In total, Linhart PR secured nearly 1,100 stories in national and local news outlets, as well as coverage in the top three confectionery trades, plus 17 influencer shares reaching millions of potential new Chocolove fans, all positioning Chocolove as chocolate you can feel good about gifting and eating for Valentine’s Day.
Some specific highlights: