An accounting firm needed to define its marketplace differentiators and services in order to help leaders further expand relationships with clients, pursue new business relationships, and attract and retain top talent.
Like many professional service providers, accounting firms are drowning in a sea of sameness. While firms may try to distinguish themselves to maintain or gain business, most seem to communicate similar, interchangeable messages. How could this accounting firm differentiate itself in a crowded marketplace?
Linhart PR took a research-based approach to gain insights from key audiences to develop a fact-based analysis, recommendations and messaging for how the firm could position its brand, services and value. Linhart PR conducted:
Linhart PR analyzed the data and insights to prepare a comprehensive summary with a new value proposition and supporting messages to articulate the firm’s services and benefits. Specifically, it resulted in: