Laura's Lean

Driving Brand Engagement and Online Store Traffic through Reinvigorated Social Channels

Linhart revitalized the Laura’s Lean Facebook and Instagram channels to build awareness of Laura’s Lean as an industry leader in all-natural, vegetarian-fed and no-added-antibiotics lean protein options, strengthen engagement and drive traffic to the brand’s online store.

Challenge

Laura’s Lean, a premium lean protein brand, needed to increase brand awareness, engagement and online sales, but its Facebook and Instagram channels had been largely dormant. The opportunity was to rebuild the brand’s social presence and use the channels more intentionally to connect with prospective buyers and drive them to purchase products online.

Strategy

Linhart developed a social strategy designed to make Facebook and Instagram meaningful brand and conversion channels, not simply active accounts. Content focused on the benefits most relevant to the Laura’s Lean target audience of health-focused moms, including nutritious meal inspiration, product attributes and convenient ways to purchase.

Execution

Linhart created and managed the social media program, including content strategy and planning, post development, paid promotion and community management. Organic and paid content directed audiences to recipes, retail locations and the brand’s online store, while publishing and promotion strategies were optimized around audience behavior and engagement patterns.

Bronze Anvil Award of Commendation from PRSA in the Facebook Engagement category

75,391%

Facebook Engagement Growth

13,396

Clicks to the E-Commerce Store

Results

Increased Facebook engagement by 75,000+% and Instagram engagement by 1,000+% over 10 months.
Drove a nearly 290% increase in Facebook impressions and a nearly 530% increase in Instagram impressions in an even shorter timeframe.
Generated 13,300+ clicks to the online store through organic and paid social content in four months.
Earned a PRSA Bronze Anvil Award of Commendation in the Facebook Engagement Category.

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