DENVER, May 20, 2025 – Linhart Public Relations, a national communications strategy and engagement firm based in Colorado, won a Bronze Anvil Award in the Media Relations – Consumer Products category from the Public Relations Society of America (PRSA) for its excellence in earned media strategy and execution on behalf of client, Beef. It’s What’s For Dinner. Each year, only one winner is chosen per category.
As Beef’s national PR partner, Linhart PR works year-round to maintain national earned media coverage, highlighting beef as a cost-effective, delicious and nutritious protein. Drawing upon its creative storytelling and national newsmaking experience, Linhart PR secured more than 300 news stories about beef across premier food and lifestyle outlets, reaching an audience of more than 6 billion. These totals represented a 223% increase in story quantity and a 214% increase in impressions compared to the year prior.
The Bronze Anvil Awards recognize outstanding public relations tactics that contribute to the success of overall programs or campaigns. The Linhart PR category winner recognition highlights the exceptional media relations results delivered to elevate Beef. It’s What’s For Dinner. among top national PR campaigns. The winning entry was titled, “Linhart PR Serves Up Prime National Media Coverage for Beef. It’s What’s For Dinner. with Culinary Experts and Flavorful Storytelling.”
A total of 45 Silver Anvil Awards, 22 Bronze Anvil Awards, 62 Silver Anvil Awards of Excellence and 29 Bronze Anvil Awards of Commendation were presented during the May 15 awards ceremony in New York City. View the full list of winners here.
About Linhart Public Relations
Linhart Public Relations, a national communications strategy and engagement firm based in Colorado, partners with forward-thinking organizations to achieve their business objectives through the power of strategic communications. Key industry areas include premium food and beverage, multi-unit restaurants, energy and utilities, health and wellness, and financial and professional services. Founded in 1996, Linhart PR is recognized as an award-winning firm for its client work and business results, including being named PR Week Boutique Agency of the Year and being featured regularly on Best Places to Work in Public Relations lists. For more information, visit www.linhartpr.com.
