Do you newsjack? If not, you’re missing out on valuable media coverage!

Today’s media landscape changes at the speed of light and is often driven by flashy social media trends that last no longer than a week at their peak. Take for instance the recent hype around the sprinkle-topped dot cakes – if you were offline for a few days, you may have missed out on the short-lived craze entirely!. And while this pace may feel intimidating and overwhelming, it also means more opportunities to newsjack – or inject your brand or company into said trends, pop culture phenomena and media conversations.

At Linhart, we regularly recommend and quickly execute strategies to share key messages, highlight products, reinforce company missions and offer valuable thought leader perspectives around trending topics. In fact, doing so can make all the difference as reporters are more likely to pay attention if you piggyback off current conversations that are generating clicks and views. Just make sure you have something meaningful and relevant to add. What’s more, newsjacking can help your company reach new audiences, increase credibility, drive sales and even boost SEO and GEO (visibility in AI search engine results).

Here are a few of our recent newsjacking wins:

• The team capitalized on chatter around the rise of “boy dinner” - the simple meal trend that consists of ground beef and rice – to secure a FOXNews.com story on the benefits of the high-protein dish and creative ways to enhance its nutritional value even more.
• To showcase how our client, the first 100% online, institutionally accredited public university in the U.S., is helping to future proof the workforce amidst the rise of AI, we offered an AI/Machine Learning (ML) program director and student to comment on the popular topic, scoring a Denver Post story that was syndicated to 100 outlets nationwide and drove a 91% increase in visits to the CSU Global website.
• With GLP-1 medications rapidly reshaping how Americans eat and how the food industry formulates products, the team injected our food ingredient client into relevant and timely trade conversations by offering valuable insights from their lead nutritionist, securing 5 interviews with key industry outlets, including Nutrition Insight, FoodBev Magazine and Food Processing.

Ready toget your brand the trending media attention it deserves? Drop us a line.

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