Chocolove

Cultivating Brand Love and Product Awareness for Valentine's Day

Linhart positioned Chocolove chocolate as the perfect gift through earned, social and paid media activations, successfully differentiating the brand from competitors to attract new customers and drive sales during a saturated holiday.

Challenge

With plenty of sweet options for chocolate lovers to choose from for both gifting and enjoying on Valentine’s Day, confectionery brands must communicate their product differentiators repeatedly and across various channels for holiday sales success.

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Strategy

Linhart developed an integrated communications plan – with earned, paid and influencer elements – to reach existing and new audiences about Chocolove’s delicious, sustainably sourced and luxurious chocolate, positioning the brand as a premium choice that tastes great and that you can feel good about gifting (and indulging in yourself!).

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Execution

To secure top-tier news coverage, the team offered samples of Chocolove’s limited-edition Valentine’s Day collection to national consumer outlets, confectionery trades and local media, while securing inclusions in product roundups featuring top gifts for Valentine’s Day.
To drive widespread, coast-to-coast awareness of the holiday offerings and where to buy them, Linhart PR crafted an editorial-style MAT release about the best Chocolove products to give to a loved one on Valentine’s Day, which ran in hundreds of publications in top local markets nationwide. The team wrote and distributed a national wire release as well, to support trade outlet coverage.
To generate Instagram buzz, Linhart PR curated Valentine packages for a strategically selected set of food and lifestyle creators, which included Chocolove goodies and a custom 10% off discount code to further encourage influencers to share mailer photos and Chocolove information with their followers.

1,100

stories in national and local news outlets

influencer shares

3.5M+

potential new Chocolove fans

Results

Generated nearly 1,100 stories in national and local news outlets, including a piece in People Magazine (UMV 43M+) and coverage in the top three confectionery trades, plus 17 influencer shares reaching 3.5M+ potential new Chocolove fans, all positioning Chocolove as a distinct top chocolate for gifting and eating on Valentine’s Day.

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