Today’s media landscape changes at the speed of light, with trends coming and going daily. And while this may feel intimidating and overwhelming, it also means more opportunities to newsjack – or inject your brand or company into said trends, pop culture phenomena and media conversations.
At Linhart PR, we regularly recommend and quickly execute strategies to share key messages, highlight products, reinforce company missions and offer valuable thought leader perspectives around trending topics. In fact, doing so can make all the difference as reporters are more likely to pay attention if you piggyback off current conversations that are generating clicks and views. Just make sure you have something meaningful and relevant to add. What’s more, newsjacking can help your company reach new audiences, boost SEO, increase credibility and drive sales.
Here are a few of our recent newsjacking wins:
- The team capitalized on chatter around the new season of Yellowstone by pitching a real-life cattle rancher for an interview comparing ranching realities to Hollywood portrayals, resulting in this Men’s Health feature.
- When Apple announced new hearing test and hearing aid capabilities for its latest Airpods Pro model, the team acted fast, offering insight to relevant health and consumer tech reports from a client’s in-house audiologist on the benefits of hearing loss detection, prevention and care, landing a powerful print and online USA Today story that was syndicated 16 times including in AOL, MSN and Yahoo.
- With ex-urban areas – or ex-urbs – becoming increasingly popular among Colorado homebuyers, we shared perspective from our homebuilder client on how this trend has impacted their land purchasing strategy, securing a spot in this Denver Post article.
Ready to get your brand the trending media attention it deserves? Drop us a line.
