Newsrooms are shrinking and the pressure on reporters to deliver timely, relevant, searchable high-quality content is greater than ever. As a result, it’s important to keep tabs on exactly what reporters need. Luckily, as part of our comprehensive, always-on media relations approach, Linhart PR has you covered. We subscribe to a variety of reporter source-request platforms, including Qwoted, HERO (Source of Sources), the newly reinvigorated HARO (Help-A-Reporter-Out), and more, and monitor them throughout each day.

We help companies and brands tap into real-time media opportunities that build visibility, credibility and momentum, resulting in slam-dunk media wins and opening the door to long-term reporter relationships. If you can quickly tee up a valuable media-trained expert or insightful content, you’ll become any reporter’s best friend. Plus, these platforms are often a microcosm of the larger media landscape and reflect what reporters are looking for to drive clicks and eyes to their content, which can inform and sharpen your proactive media outreach.  

Here are some recent stories Linhart PR has secured via source request platforms:

  • We offered a decadent beef-based Shepherd's Pie recipe from Pitmaster Erica Blaire Roby – a spokesperson for one of our food clients – to a reporter sourcing celebrity chef Thanksgiving recipes for this MSN roundup.
  • When a HuffPost reporter was seeking expert advice on the warning signs of hearing loss, our hearing technology client had just the right in-house audiologist for the job.
  • Our multi-state homebuilder client was the perfect local market housing expert for a GoBankingRates reporter working on a story about reasons to buy a home in Arizona, also resulting in AOL.com, Yahoo! Finance and MSN syndications.
  • We recommended a financial aid expert to a Wall Street Journal reporter looking for advice on student loans for part-time students, initiating a key relationship that resulted in additional WSJ BuySide and Credible articles for our client, the first 100% online, institutionally accredited public university in the U.S.

Using these reporter-driven platforms can be a useful, practical part of a broader earned media strategy. Don’t let these daily media opportunities pass you by. Reach out and we can help.

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