Case Studies

Linhart PR helped a national commodity promotion board elevate its crisis preparedness by developing and presenting a crisis simulation exercise requiring collaborative decision-making in real time, by members of the cross functional team who would be charged with managing an actual crisis. The exercise met its goals by building alignment in support of the crisis plan, establishing the PR team as the organization’s crisis experts, and uncovering opportunities to improve the plan and better align with industry and value chain partners.

After years of success bringing the benefits of organic dairy products to a broader segment of consumers, a leading producer of private label milk and butter for many of the largest U.S. retailers faced several existential threats. These included heightened regulatory scrutiny, class-action lawsuits and an activist campaign led by an organic dairy policy group. After turning to Linhart PR for crisis planning and response, communications strategy and advocacy support, the company was able to overcome the threats, preserve key customer relationships and begin strengthening its reputation for commitment to animals, people and the planet.

Beef. It’s What’s for Dinner. – managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff – tasked Linhart PR with helping to quickly re-strategize and pivot PR plans to ensure that amid a saturated pandemic-focused news cycle, beef remained top-of-mind for consumers in a culturally relevant, but also helpful and informative, way. Using a multi-faceted, spokesperson-driven media approach, Linhart PR drove national news coverage in top-tier outlets, reaching more than 200 million consumers with key beef messages, recipes and tips as the country sheltered at home in spring 2020.

As COVID-19 spread across the country in early spring of 2020, a multi-unit restaurant chain tasked Linhart PR with helping it quickly pivot to an all off-premise model, while driving consumer awareness of safety initiatives, loyalty sign-ups to encourage frequency, and restaurant transactions overall. Using a strategic, aggressive national media outreach approach, Linhart PR drove coverage in top-tier media outlets, reaching nearly 2 billion consumers, stakeholders and guests with key messages.

An investor-owned utility in the Western U.S. sought to defend its franchise in a key part of its service territory, after municipalization advocates pushed for a government takeover of the utility’s assets.

An independent oil and gas producer with offshore platforms near the site of the 1969 Santa Barbara oil spill and well pads at other sensitive sites in Southern California engaged Linhart PR to update its crisis communications plans, messages and template materials, and to provide realistic crisis response training and simulation exercises for the CEO and senior leadership team.

A respected family-owned business services company turned to Linhart PR when its CEO, a fourth-generation leader, was indicted by the U.S. Department of Justice on insider trading charges and sued by the Securities & Exchange Commission. Linhart PR developed strategies for communicating with employees, investors, customers and the news media, and served as company spokesperson.

Stantec asked Linhart PR to help promote its role as lead technical designer of the third set of locks for the Panama Canal. The challenge: How do you bring one of the world’s largest transportation projects down to size and share the innovative design requirements of this engineering marvel?

When a “swipe fee” regulation capped the amount bigger banks could charge retailers for debit card transactions, two-thirds of big banks nationwide eliminated free checking to help recoup this lost revenue. But FirstBank – Colorado’s largest locally-owned bank – decided to keep checking free to maintain its commitment to “do what’s right for customers.” It asked Linhart PR to help raise awareness of its decision among current and potential customers.

Johns Manville (JM), a Berkshire Hathaway company and global building and specialty products manufacturer, is a world leader in delivering building material solutions that address the market’s evolving needs and challenges. When codes called for more energy efficient buildings, JM stepped up with products to address these needs. Linhart PR helped JM communicate the product solution and construction standard.

Linhart PR developed and executed a multi-pronged and award-winning approach to combat misperceptions, manage misinformation and educate audiences about Verlasso’s sustainability practices to help drive online engagement, sales and media coverage.

Since partnering with LPR, Verlasso has earned the coveted “Good Alternative” buy ranking from the Monterey Bay Aquarium® Seafood Watch® program and benefitted from positive news stories in outlets like USA Today and Food & Wine; engaged with sustainability, nutritionist and celebrity trainer influencers; and landed several new retailers and chefs.