Case Studies

GOED – the global organization for EPA and DHA omega-3s – asked Linhart PR to help educate consumers about the differences in the types of omega-3 fatty acids and potentially help drive more consumption of these important nutrients. Using an interactive decision tree infographic, Linhart PR exceeded consumer engagement goals and beat industry averages with a strategic social media campaign.

An accounting firm asked Linhart PR to define its marketplace differentiators and services in order to help leaders further expand relationships with clients, pursue new business relationships, and attract and retain top talent.

For Meyer Natural Foods, parent company of leading natural, organic and grass-fed protein brands, Linhart PR created a targeted, social content strategy, including paid programs, that outperformed almost every relevant food industry social media benchmark for effectiveness, efficiency and engagement.

For the Laura’s Lean natural proteins brand, Linhart PR led a dramatic revamp of Facebook and Instagram.The relaunch resulted in off-the-charts growth in engagement and impressions, while driving more than 13,000 consumers to the brand’s e-commerce store in just four months.

Dine Brands turned to Linhart PR to assess the effectiveness of its systemwide internal communications with team members and franchisees. Linhart PR developed and conducted a multi-phase communications audit that included in-person senior executive interviews, team member focus groups, one-on-one interviews with field team members and franchisees representing both IHOP and Applebee’s brands, and an assessment of existing communications-related surveys and key communications vehicles.