Overcoming an Existential Business Threat
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Communications Strategy
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Communications Strategy
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Stakeholder Engagement
After years of success bringing the benefits of organic dairy products to a broader segment of consumers, a leading producer of private label milk and butter for many of the largest U.S. retailers faced several existential threats. These included heightened regulatory scrutiny, class-action lawsuits and an activist campaign led by an organic dairy policy group. After turning to Linhart PR for crisis planning and response, communications strategy and advocacy support, the company was able to overcome the threats, preserve key customer relationships and begin strengthening its reputation for commitment to animals, people and the planet.
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