Case Studies

To raise awareness of Cochlear’s commitment to innovation and advancing hearing care amongst industry and technology leaders, as well as the general population, Linhart PR employed a two-pronged approach to media outreach to showcase the company’s product developments and research initiatives. Through targeted, well-planned pitching, Linhart PR secured a steady drumbeat of trade media coverage, as well as two major national features that positioned Cochlear as a leader working to increase access to and improve hearing care.

Know Labs, a leader in breakthrough technology for medical grade diagnostics and disease prevention, sought to build visibility, credibility and differentiation among investors, health care professionals and potential strategic partners for its non-invasive diagnostic technology. Linhart PR led earned media strategy, securing more than 115 articles over a two-year period.

Safe Rx, a mission-driven organization committed to preventing drug abuse, misuse and accidental poisonings with its award-winning locking pill bottles, turned to Linhart PR to generate media coverage that increased brand awareness and understanding of the product and how it can protect the family medicine cabinet – the No. 1 source for teen drug abuse.

Safe Rx, a mission-driven organization committed to fighting the opioid epidemic with its locking prescription vials, partnered with a Federally Qualified Health Center (FQHC) in Ohio – ground zero for the opioid epidemic -- to increase medication security for its MAT (medication-assisted treatment) programs. The FQHC pharmacy dispensed medication to MAT patients in the vials for protection from pilfering and misuse, and Safe Rx turned to Linhart PR for help spreading the word to other pharmacies who could replicate the program.

To help older adults with hearing loss understand how cochlear implants can benefit their health and overall wellbeing, Cochlear partnered with Linhart PR to create media buzz around brand advocate Lou Ferrigno’s visits to Orlando, FL and Phoenix, AZ, during which he shared his hearing journey at hearing health events and clinic visits. Through strategic, targeted local media outreach, Linhart PR secured more than 78 million earned media impressions across both markets, educating seniors about hearing loss and treatment options, while amplifying the business impact of the activations.

GOED, the global organization for EPA and DHA omega-3s, seeks to educate consumers on the importance of EPA and DHA and increase consumption of EPA- and DHA-rich foods and supplements. Linhart PR developed a social media strategy around four key moments throughout the year that would resonate with consumers and communicate the importance of EPA and DHA, ultimately beating the set Facebook engagement goal by more than 130% and earning Linhart PR a PRSA National Bronze Anvil Award in the Facebook Engagement category.

GOED, the global organization for EPA and DHA omega-3s, needed to inform consumers, and especially adults most at risk of heart disease, about the findings of a new research study on the positive impacts of omega-3s on heart health. Linhart PR developed and executed a robust social media campaign to promote the new research, ultimately reaching nearly 220,000 consumers and driving high levels of engagement with the study-focused content that exceeded industry standards.

GOED – the global organization for EPA and DHA omega-3s – asked Linhart PR to help educate consumers about the differences in the types of omega-3 fatty acids and potentially help drive more consumption of these important nutrients. Using an interactive decision tree infographic, Linhart PR exceeded consumer engagement goals and beat industry averages with a strategic social media campaign.

GOED -- the global organization representing EPA and DHA omega-3 fatty acids -- asked Linhart PR to communicate the heart health benefits of EPA and DHA clearly, concisely and credibly to its key consumer audiences.

For more than two decades, the United Health Foundation has compiled national data to create a comprehensive, state-by-state assessment of the country’s health. The "America’s Health Rankings" report includes a wealth of data, but translating its findings into an actionable, consumer-friendly format had proven difficult. To help relay the report’s findings, UnitedHealthcare turned to Linhart PR to succinctly share the health-ranking data in a way that would resonate with a variety of audiences.

GOED -- the global organization representing EPA and DHA omega-3 fatty acids -- asked Linhart PR to communicate the heart health benefits of EPA and DHA clearly, concisely and credibly to its key consumer audiences.

Denver’s Bike to Work Day encourages metro-area residents to park their cars in favor of bike transportation for one day each year. The event offers an opportunity to connect with the city’s business community in a fun, engaging atmosphere outside the traditional confines of a meeting room. Since bike commuting and cycling align with United Healthcare’s mission of helping people lead healthier lives, Linhart PR recommended and supported the company's participation in Denver’s Bike to Work Day for seven consecutive years.