Case Studies

To elevate Oakwood Homes’ brand awareness in Arizona, Linhart PR developed a human-first media strategy. The team identified and amplified the journey of a 77-year-old first-time homebuyer, showcasing Oakwood’s commitment to accessibility through its Homebuyers Club. By pairing the homebuyer with a Homebuyers Club representative for interview offerings, the team secured a high-impact ABC Phoenix segment which syndicated over 120 times, reaching more than 1.3 million viewers. A few weeks later, the momentum continued with a second feature in the Coolidge Examiner. This outreach demonstrated how purpose-driven storytelling can break through a competitive media landscape and drive real brand engagement.

Oakwood Homes, a leading homebuilder and community developer, partnered with Linhart PR to grow its media presence and share of voice in the competitive Colorado and Arizona housing markets. In just over nine months, Linhart PR secured 211 earned media placements and more than 820 million impressions — a 245% increase in coverage and a 797% increase in impressions compared to the previous year. By spotlighting homebuyer experiences, community impact and timely market insights, Linhart PR positioned Oakwood as both a trusted homebuilder and a community leader. The campaign far exceeded set goals, and helped increase Oakwood’s share of voice from 26 to 32 percent by strengthening brand awareness across two key markets.

To elevate its annual mobility trends report – which is the cornerstone of its thought leadership efforts – Graebel Companies, Inc. turned to Linhart PR to transform insights from more than 850 survey respondents into a visually engaging and interactive user experience. The result of this collaboration was a microsite with an interactive journey map that allows audiences to explore and connect with the findings. Through a range of accompanying communication assets, Linhart PR helped Graebel publicize the annual report to mobility professionals, helping them make the case for talent mobility’s organizational value to company leaders and identifying ways to improve their mobility programs and policies. This multi-faceted project exceeded all program goals, driving nearly 4,000 content views and media coverage in several key trade publications.

To help Graebel Companies, Inc. reach global C-suite and business decision makers with on-brand content about topics relevant to that target audience, Linhart PR planned and developed a paid thought leadership series with the Financial Times. The three partner content articles Linhart PR created in partnership with Graebel and the Financial Times earned nearly 3.5 million marketing impressions and more than 4,700 page views, while highlighting the value of talent mobility to global companies.

San Joaquin Valley College, Inc., which oversees SJVC, a long-standing private college with 15 campuses throughout California, agreed to acquire another higher education institution that aligned with its career-focused programs and high-quality, regionally accredited education. SJVC, Inc. leaders wanted to ensure staff, faculty and students at both colleges understood the positive nature of the transaction, while managing any media and industry questions

A leading global franchisor of real estate brokerage services turned to Linhart PR to help its executive leadership team – many of whom were new to their positions – feel more confident in telling the corporate story to varied audiences, including brokers/agents, employees, investors, prospective franchisees and media.

An accounting firm asked Linhart PR to define its marketplace differentiators and services in order to help leaders further expand relationships with clients, pursue new business relationships, and attract and retain top talent.

A respected family-owned business services company turned to Linhart PR when its CEO, a fourth-generation leader, was indicted by the U.S. Department of Justice on insider trading charges and sued by the Securities & Exchange Commission. Linhart PR developed strategies for communicating with employees, investors, customers and the news media, and served as company spokesperson.

When a “swipe fee” regulation capped the amount bigger banks could charge retailers for debit card transactions, two-thirds of big banks nationwide eliminated free checking to help recoup this lost revenue. But FirstBank – Colorado’s largest locally-owned bank – decided to keep checking free to maintain its commitment to “do what’s right for customers.” It asked Linhart PR to help raise awareness of its decision among current and potential customers.

Employers Council is a leader in providing expertise in all areas of employment law, human resource consulting, training, and surveys. It gives employers the resources needed to build and maintain profitable organizations. Tackling current events and workplace issues through media stories helps Employers Council reach new organizations and meet its business objectives. Linhart PR leveraged Employers Council experts to showcase perspectives and tips for managing any office productivity impacts of March Madness via interviews with radio, print and television media in Denver, Colorado Springs and Fort Collins.