Case Studies

To elevate its annual mobility trends report – which is the cornerstone of its thought leadership efforts – Graebel Companies, Inc. turned to Linhart PR to transform insights from more than 850 survey respondents into a visually engaging and interactive user experience. The result of this collaboration was a microsite with an interactive journey map that allows audiences to explore and connect with the findings. Through a range of accompanying communication assets, Linhart PR helped Graebel publicize the annual report to mobility professionals, helping them make the case for talent mobility’s organizational value to company leaders and identifying ways to improve their mobility programs and policies. This multi-faceted project exceeded all program goals, driving nearly 4,000 content views and media coverage in several key trade publications.

Safe Rx, a mission-driven organization committed to fighting the opioid epidemic with its locking prescription vials, partnered with a Federally Qualified Health Center (FQHC) in Ohio – ground zero for the opioid epidemic -- to increase medication security for its MAT (medication-assisted treatment) programs. The FQHC pharmacy dispensed medication to MAT patients in the vials for protection from pilfering and misuse, and Safe Rx turned to Linhart PR for help spreading the word to other pharmacies who could replicate the program.

A Colorado-based geothermal technology and development company was the first in the United States to produce geothermal energy at an oil well site using private funding, demonstrating the potential of geothermal energy as a reliable, abundant energy source in an all-the-above energy approach, while helping to reduce carbon emissions. Linhart PR helped the company prepare for and announce the successful pilot project results, generating targeted news coverage of the pilot and helping build relationships with reporters at key national and local outlets; distributing seven stakeholder marketing emails averaging an open rate of 15%; and creating messages and materials for the company to leverage in storytelling across multiple mediums.

To build a more loyal and trusting consumer base, Chipotle Mexican Grill tasked Linhart PR with generating local news coverage of the brand’s documentary-style TV and digital campaign — “Behind the Foil” — which featured eight employees from across the country and offered a behind-the-scenes look into the brand’s kitchens, food preparation processes and farming partners. Linhart PR developed and executed a three-pronged media strategy to secure print, online, broadcast and influencer coverage emphasizing the brand’s commitment to real ingredients and cooking techniques. The result? Thirty-three placements boosting Chipotle’s relevancy and customer loyalty in local markets.

To launch its new Caulifloodles — a cauliflower-infused rigatoni — national fast-casual restaurant chain Noodles & Company tasked Linhart PR with driving awareness and trial of the new menu item to bring back lapsed guests, attract new ones, and increase the frequency of current guest visits. Using a two-pronged campaign approach that balanced earned and paid media, Linhart PR exceeded all objectives and reached key audiences with a variety of high-quality news placements about the new noodle.

In order to evolve the Horizon Organic brand beyond the dairy aisle, Horizon introduced new center-store products, including Macaroni and Cheese. Linhart PR planned and executed a "surprise and delight" program to drive awareness and trial of the new Mac and Cheese products.

In an effort to drive retailer traffic, encourage product trial and boost product sales to kick off the new year and healthier resolutions, Earthbound Farm, the country’s largest grower of organic produce, coordinated a “cart buy” program. Grocery shoppers in four markets were surprised by having their entire grocery cart purchased by Earthbound Farm, and Linhart PR helped drive consumer awareness and media coverage around the cart buys.

As part of a well-rounded, integrated communications program for Verlasso salmon, Linhart PR created Currents, a bi-monthly e-newsletter featuring high-quality content, carefully crafted to meet the company's strategic goals. Topics included fresh takes on the Verlasso difference, interviews with retailers and chefs using Verlasso, sustainability trends and updates, and recipes from notable chefs and foodies.

Linhart PR expanded Verlasso's owned online channels to effectively tell its story -- that not all farmed salmon are created equal and Verlasso salmon is a delicious, sustainable option for fish lovers. Verlasso also established itself as a sustainable aquaculture thought leader and source for food news.

Pizzeria Locale is a fast-casual, contemporary pizzeria in Denver. Linhart PR was tasked with generating news of its guest chef events though traditional and influencer outlets to boost restaurant sales, visibility and fundraiser participation.

Verlasso salmon earned the coveted “Good Alternative” buy ranking from the Monterey Bay Aquarium® Seafood Watch® program, making Verlasso the first and only ocean-raised farmed salmon to receive this ranking. Linhart PR spread the word about this new ranking to overcome long-held, negative stereotypes about farmed salmon and convince target audiences that Verlasso salmon is a thoughtful, healthy, sustainable and delicious choice.

Laura’s Lean Beef created a range of recipes – think nachos, burgers with a variety of flavor profiles, a meatball sub and more – to demonstrate how a great-tasting, game-watching party doesn’t have to be full of fat, calories and artificial ingredients. Linhart PR executed an integrated traditional and social media program for Laura’s Lean Beef to push out the football campaign messages and new recipes to the target audience in all the places they like to receive information and news.

To drive awareness for its new zucchini noodles that were a first among fast-casual restaurants, Noodles & Company was hungry for one of the biggest challenges in PR - national broadcast coverage – and they tasked Linhart PR with securing it.

Red Robin Gourmet Burgers needed to quickly build brand awareness due to the chain’s aggressive growth plans and increasing competition. Linhart PR combined the popularity of cooking shows, the brand’s family audience and America’s love of gourmet burgers to develop the national Kids’ Cook-Off – a competition that generated year-after-year big news and business results.

Noodles & Company and Linhart PR leveraged August’s National Zucchini Day as an “ownable” holiday and created a promotion where guests could substitute Zoodles for classic noodles for free and without the usual upcharge. By launching a media relations campaign around the vegetable-inspired “holiday” and Noodles promo, Linhart PR secured coverage in national, trade and local outlets, helping drive awareness and trial. The biggest win: a Guinness World Record attempt on the TODAY Show for the most zucchinis spiralized by bicycle (which Noodles engineered and dubbed the “Zoodler”).

Denver’s Bike to Work Day encourages metro-area residents to park their cars in favor of bike transportation for one day each year. The event offers an opportunity to connect with the city’s business community in a fun, engaging atmosphere outside the traditional confines of a meeting room. Since bike commuting and cycling align with United Healthcare’s mission of helping people lead healthier lives, Linhart PR recommended and supported the company's participation in Denver’s Bike to Work Day for seven consecutive years.