Social Media Marketing

Case Studies

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Leveraging Key Calendar Moments to Engage Consumers on Facebook

Health & Wellness
Social
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Digital
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GOED, the global organization for EPA and DHA omega-3s, seeks to educate consumers on the importance of EPA and DHA and increase consumption of EPA- and DHA-rich foods and supplements. Linhart PR developed a social media strategy around four key moments throughout the year that would resonate with consumers and communicate the importance of EPA and DHA, ultimately beating the set Facebook engagement goal by more than 130% and earning Linhart PR a PRSA National Bronze Anvil Award in the Facebook Engagement category.
Full Case STudy

Promoting New Heart Health Research with a Targeted Social Campaign

Health & Wellness
Digital
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Social
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GOED, the global organization for EPA and DHA omega-3s, needed to inform consumers, and especially adults most at risk of heart disease, about the findings of a new research study on the positive impacts of omega-3s on heart health. Linhart PR developed and executed a robust social media campaign to promote the new research, ultimately reaching nearly 220,000 consumers and driving high levels of engagement with the study-focused content that exceeded industry standards.
Full Case STudy

Communicating Key Omega-3 Differences Through Social Media

Health & Wellness
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GOED – the global organization for EPA and DHA omega-3s – asked Linhart PR to help educate consumers about the differences in the types of omega-3 fatty acids and potentially help drive more consumption of these important nutrients. Using an interactive decision tree infographic, Linhart PR exceeded consumer engagement goals and beat industry averages with a strategic social media campaign.
Full Case STudy

Facebook Content Directly Educates Consumers about Omega-3 Health Benefits

Health & Wellness
Social
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GOED -- the global organization representing EPA and DHA omega-3 fatty acids -- asked Linhart PR to communicate the heart health benefits of EPA and DHA clearly, concisely and credibly to its key consumer audiences.
Full Case STudy

Managing Social Channels to Target Content and Connect with Consumers

Premium Food & Beverage
Digital
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Social
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Insights & Analytics
For Meyer Natural Foods, parent company of leading natural, organic and grass-fed protein brands, Linhart PR created a targeted, social content strategy, including paid programs, that outperformed almost every relevant food industry social media benchmark for effectiveness, efficiency and engagement.
Full Case STudy

Launching Mac and Cheese By Surprising and Delighting Fans

Premium Food & Beverage
Digital
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Social
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Integrated Marketing
In order to evolve the Horizon Organic brand beyond the dairy aisle, Horizon introduced new center-store products, including Macaroni and Cheese. Linhart PR planned and executed a "surprise and delight" program to drive awareness and trial of the new Mac and Cheese products.
Full Case STudy

Delighting Shoppers to Build Brand Awareness During a Key Time

Premium Food & Beverage
Digital
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Integrated Marketing
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Social
In an effort to drive retailer traffic, encourage product trial and boost product sales to kick off the new year and healthier resolutions, Earthbound Farm, the country’s largest grower of organic produce, coordinated a “cart buy” program. Grocery shoppers in four markets were surprised by having their entire grocery cart purchased by Earthbound Farm, and Linhart PR helped drive consumer awareness and media coverage around the cart buys.
Full Case STudy

Cutting Through Complexity: America's Health Ranking Infographic

Health & Wellness
Media Relations
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Digital
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Social
For more than two decades, the United Health Foundation has compiled national data to create a comprehensive, state-by-state assessment of the country’s health. The "America’s Health Rankings" report includes a wealth of data, but translating its findings into an actionable, consumer-friendly format had proven difficult. To help relay the report’s findings, UnitedHealthcare turned to Linhart PR to succinctly share the health-ranking data in a way that would resonate with a variety of audiences.
Full Case STudy

Using Email to Reach Target Audiences and Drive Sales

Premium Food & Beverage
Digital
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Social
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Integrated Marketing
As part of a well-rounded, integrated communications program for Verlasso salmon, Linhart PR created Currents, a bi-monthly e-newsletter featuring high-quality content, carefully crafted to meet the company's strategic goals. Topics included fresh takes on the Verlasso difference, interviews with retailers and chefs using Verlasso, sustainability trends and updates, and recipes from notable chefs and foodies.
Full Case STudy

Educating and Changing Perceptions Through Owned Content

Premium Food & Beverage
Digital
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Social
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Integrated Marketing
Linhart PR expanded Verlasso's owned online channels to effectively tell its story -- that not all farmed salmon are created equal and Verlasso salmon is a delicious, sustainable option for fish lovers. Verlasso also established itself as a sustainable aquaculture thought leader and source for food news.
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Making a Big Splash with a National Seafood Watch Ranking

Premium Food & Beverage
Media Relations
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Digital
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Social
Verlasso salmon earned the coveted “Good Alternative” buy ranking from the Monterey Bay Aquarium® Seafood Watch® program, making Verlasso the first and only ocean-raised farmed salmon to receive this ranking. Linhart PR spread the word about this new ranking to overcome long-held, negative stereotypes about farmed salmon and convince target audiences that Verlasso salmon is a thoughtful, healthy, sustainable and delicious choice.
Full Case STudy

Communicating Omega-3 Heart Health Benefits to Consumers

Health & Wellness
Media Relations
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Digital
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Social
GOED -- the global organization representing EPA and DHA omega-3 fatty acids -- asked Linhart PR to communicate the heart health benefits of EPA and DHA clearly, concisely and credibly to its key consumer audiences.
Full Case STudy

Relaunching Social Media Channels to Drive Brand Engagement and E-Commerce Sales

Premium Food & Beverage
Digital
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Social
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Insights & Analytics
For the Laura’s Lean natural proteins brand, Linhart PR led a dramatic revamp of Facebook and Instagram.The relaunch resulted in off-the-charts growth in engagement and impressions, while driving more than 13,000 consumers to the brand’s e-commerce store in just four months.
Full Case STudy

Making the Most of Football Season for Laura's Lean Beef

Premium Food & Beverage
Digital
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Social
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Integrated Marketing
Laura’s Lean Beef created a range of recipes – think nachos, burgers with a variety of flavor profiles, a meatball sub and more – to demonstrate how a great-tasting, game-watching party doesn’t have to be full of fat, calories and artificial ingredients. Linhart PR executed an integrated traditional and social media program for Laura’s Lean Beef to push out the football campaign messages and new recipes to the target audience in all the places they like to receive information and news.
Full Case STudy

Creating a Food Influencer Program to Generate Content and Build Brand Awareness

Premium Food & Beverage
Media Relations
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Digital
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Social
In partnership with Linhart PR, Laura’s Lean – an industry leader for its all-natural, vegetarian-fed and antibiotic-free protein options, including ground beef – launched a social food influencer campaign to generate beautiful, engaging recipes and photos, and expose new consumers to the Laura’s Lean brand during times when people are thinking about grilling beef.
Full Case STudy
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