Case Studies

Beef. It’s What’s for Dinner. enlisted Linhart PR – its longtime national news-making PR firm partner – to secure year-round earned media coverage educating about beef as America’s number one protein for its nutritional benefits, delicious taste and versatility in a time of high grocery prices and amidst an evolving media landscape. Employing a highly adaptive, spokesperson-driven media strategy that featured pitmasters, dietitians and chefs, Linhart PR successfully garnered consistent national news coverage across top-tier broadcast stations and online outlets over the course of a year, securing more than 300 pieces of coverage and 6.4 billion impressions, a significant improvement from the previous year.

To raise awareness of Cochlear’s commitment to innovation and advancing hearing care amongst industry and technology leaders, as well as the general population, Linhart PR employed a two-pronged approach to media outreach to showcase the company’s product developments and research initiatives. Through targeted, well-planned pitching, Linhart PR secured a steady drumbeat of trade media coverage, as well as two major national features that positioned Cochlear as a leader working to increase access to and improve hearing care.

Safe Rx, a mission-driven organization committed to fighting the opioid epidemic with its locking prescription vials, partnered with a Federally Qualified Health Center (FQHC) in Ohio – ground zero for the opioid epidemic -- to increase medication security for its MAT (medication-assisted treatment) programs. The FQHC pharmacy dispensed medication to MAT patients in the vials for protection from pilfering and misuse, and Safe Rx turned to Linhart PR for help spreading the word to other pharmacies who could replicate the program.

After years of success bringing the benefits of organic dairy products to a broader segment of consumers, a leading producer of private label milk and butter for many of the largest U.S. retailers faced several existential threats. These included heightened regulatory scrutiny, class-action lawsuits and an activist campaign led by an organic dairy policy group. After turning to Linhart PR for crisis planning and response, communications strategy and advocacy support, the company was able to overcome the threats, preserve key customer relationships and begin strengthening its reputation for commitment to animals, people and the planet.

Beef. It’s What’s For Dinner. – managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff – is on a mission to position beef as the top protein for summer grilling season. As Beef’s national consumer communications partner, Linhart PR was tasked with securing national news coverage during summer grilling season that highlighted beef’s affordability, versatility and flavor, making it the ideal protein for summer cookouts amidst high inflation. By keeping a close pulse on the news cycle and utilizing insights from a research survey that brought summer food preparation trends and shopping behaviors to light, Linhart PR crafted a series of tailored media pitches matched to specific news outlets that ultimately led to impactful national coverage that provided consumers with guidance on how to prepare delicious, cost-effective summer meals for any occasion with beef.

To help older adults with hearing loss understand how cochlear implants can benefit their health and overall wellbeing, Cochlear partnered with Linhart PR to create media buzz around brand advocate Lou Ferrigno’s visits to Orlando, FL and Phoenix, AZ, during which he shared his hearing journey at hearing health events and clinic visits. Through strategic, targeted local media outreach, Linhart PR secured more than 78 million earned media impressions across both markets, educating seniors about hearing loss and treatment options, while amplifying the business impact of the activations.

Linhart PR built brand awareness and customer loyalty in New York City for a well-known fast-casual burrito restaurant chain by building relationships with local reporters and securing a steady cadence of positive news coverage. Using a media relations approach rooted in what New Yorkers care about – news that directly impacts them, celebs and athletes and on-trend announcements – Linhart PR exceeded coverage goals, securing nearly 170 stories in the market in one year.

To help Graebel Companies, Inc. reach global C-suite and business decision makers with on-brand content about topics relevant to that target audience, Linhart PR planned and developed a paid thought leadership series with the Financial Times. The three partner content articles Linhart PR created in partnership with Graebel and the Financial Times earned nearly 3.5 million marketing impressions and more than 4,700 page views, while highlighting the value of talent mobility to global companies.

A Colorado-based geothermal technology and development company was the first in the United States to produce geothermal energy at an oil well site using private funding, demonstrating the potential of geothermal energy as a reliable, abundant energy source in an all-the-above energy approach, while helping to reduce carbon emissions. Linhart PR helped the company prepare for and announce the successful pilot project results, generating targeted news coverage of the pilot and helping build relationships with reporters at key national and local outlets; distributing seven stakeholder marketing emails averaging an open rate of 15%; and creating messages and materials for the company to leverage in storytelling across multiple mediums.

Boulder, Colo.-based Chocolove premium chocolate partnered with Linhart PR to drive brand and product awareness for its limited-edition Valentine’s Day offerings in advance of the chocolate-centric holiday. Using an approach that targeted both media and influencers, as well as new and existing Chocolove fans, Linhart PR drove national and local news coverage, as well as influencer shares, reaching millions of consumers with messaging on what distinguishes Chocolove from other chocolate brands.

After relocating its headquarters to Newport Beach, Calif., Chipotle Mexican Grill called upon local market PR agency Linhart PR to assist in generating positive media coverage of the brand’s first-ever float in the New Year’s Day Rose Parade. By offering pre-parade interviews and tapping into traditional media outlets, Linhart PR secured 45 stories and more than 76 million impressions in key outlets like the L.A. Times and O.C. Register.

Pre-pandemic, Chipotle Mexican Grill and Linhart PR teamed up to make Chipotle a holiday hero with its new catering program, perfect for feeding large groups during the holiday party season. Linhart PR proposed, planned and executed a creator program to generate buzz about catering and encourage people to give it a try. And it worked: 27 creators posted more than 70 times about Chipotle catering as a delicious meal solution during the hectic holidays.

To build a more loyal and trusting consumer base, Chipotle Mexican Grill tasked Linhart PR with generating local news coverage of the brand’s documentary-style TV and digital campaign — “Behind the Foil” — which featured eight employees from across the country and offered a behind-the-scenes look into the brand’s kitchens, food preparation processes and farming partners. Linhart PR developed and executed a three-pronged media strategy to secure print, online, broadcast and influencer coverage emphasizing the brand’s commitment to real ingredients and cooking techniques. The result? Thirty-three placements boosting Chipotle’s relevancy and customer loyalty in local markets.

With nine new restaurant openings in Dallas-Fort Worth in a compressed timeframe, Chipotle Mexican Grill tasked Linhart PR with securing local news coverage of the restaurants to build awareness and drive traffic and sales. Linhart PR strategized and executed a three-pronged media outreach approach to secure print, online and broadcast news that not only highlighted the individual restaurant openings, but also told the larger story of Chipotle’s growth in the region. The biggest win: Linhart more than doubled its goal by securing 25 stories.

Amidst COVID-19, Chipotle Mexican Grill sought Linhart PR’s local market media expertise to secure coverage of its digital channel growth, as evidenced by the opening of the 100th drive-thru digital order pickup Chipotlane, and plans to hire 10,000 new employees to staff the new Chipotlanes opening in key markets nationwide. Linhart PR secured 75 stories in cities across the U.S., building brand and Chipotlane awareness; communicating digital growth and new ways to conveniently access Chipotle’s real food; and encouraging job seekers to join the Chipotle team and enjoy world-class benefits.

Athletes of all kinds have long been fans of Chipotle’s real food, often fueling pre- and post-performance with their favorite burritos and bowls. As a result, “Real Food for Real Athletes” is a focus area for the brand. So, when a female professional soccer player surprised a youth soccer club team eating at her Cincinnati Chipotle, the Chipotle PR team tasked Linhart PR with inviting local media to capture the moment. The results: 34 local event stories and an experience for youth soccer players that will last a lifetime.

To tackle the challenge of climate change, Colorado Gov. Jared Polis pledged during his 2018 election campaign to help the state reach 100% renewable energy by 2040, with aggressive targets for greenhouse gas (GHG) emissions reduction from power generation.

In recent years, the convergence of increased oil and gas activities and growing communities along the Front Range has elevated the need for community engagement and education on the steps oil and gas operators are taking to protect public health and the environment.

Corporate social responsibility and community involvement are core values for Devon Energy. With extensive operations in the Northern Rockies, Devon strives to be an integral part of the region and the communities where it operates.

Beef. It’s What’s for Dinner. – managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff – tasked Linhart PR with helping to quickly re-strategize and pivot PR plans to ensure that amid a saturated pandemic-focused news cycle, beef remained top-of-mind for consumers in a culturally relevant, but also helpful and informative, way. Using a multi-faceted, spokesperson-driven media approach, Linhart PR drove national news coverage in top-tier outlets, reaching more than 200 million consumers with key beef messages, recipes and tips as the country sheltered at home in spring 2020.

As COVID-19 spread across the country in early spring of 2020, a multi-unit restaurant chain tasked Linhart PR with helping it quickly pivot to an all off-premise model, while driving consumer awareness of safety initiatives, loyalty sign-ups to encourage frequency, and restaurant transactions overall. Using a strategic, aggressive national media outreach approach, Linhart PR drove coverage in top-tier media outlets, reaching nearly 2 billion consumers, stakeholders and guests with key messages.

Beef. It’s What’s for Dinner. – managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff – tasked Linhart PR with amplifying its summer grilling marketing campaign that promoted beef as the top protein of the season. Using a strategic, multi-pronged approach, Linhart PR drove national news coverage in top-tier outlets, reaching more than 7.3 billion consumers with beef recipes and tips.

To launch its new Caulifloodles — a cauliflower-infused rigatoni — national fast-casual restaurant chain Noodles & Company tasked Linhart PR with driving awareness and trial of the new menu item to bring back lapsed guests, attract new ones, and increase the frequency of current guest visits. Using a two-pronged campaign approach that balanced earned and paid media, Linhart PR exceeded all objectives and reached key audiences with a variety of high-quality news placements about the new noodle.

Following an acquisition, an oil and gas producer sought to begin a dialogue with a host community where it hadn't operated previously while positioning itself as a responsible energy company committed to going above and beyond and incorporating COVID-19 health safeguards for public engagement.

An investor-owned utility in the Western U.S. sought to defend its franchise in a key part of its service territory, after municipalization advocates pushed for a government takeover of the utility’s assets.

An investor-owned utility needed to build support for its proposed transmission line project, through increase community education and engagement, before beginning the permitting process.

An investor-owned utility wanted to position itself as a renewable energy leader and support clean energy and economic development for communities in its service territory.

Following serious flooding events in and around north Denver, the City and County of Denver committed to an ambitious stormwater infrastructure program, known as Platte to Park Hill: Stormwater Systems. The complex program was made-up of four projects that will provide critical flood protection, increase neighborhood connectivity and public spaces, and improve water quality and existing infrastructure for current and future community members in the community. Linhart PR was engaged to help earn national recognition for the program in the engineering, design, constructional and municipal government communities.

Linhart PR developed and executed a multi-pronged and award-winning approach to combat misperceptions, manage misinformation and educate audiences about Verlasso’s sustainability practices to help drive online engagement, sales and media coverage.

Since partnering with LPR, Verlasso has earned the coveted “Good Alternative” buy ranking from the Monterey Bay Aquarium® Seafood Watch® program and benefitted from positive news stories in outlets like USA Today and Food & Wine; engaged with sustainability, nutritionist and celebrity trainer influencers; and landed several new retailers and chefs.

Noodles & Company and Linhart PR leveraged August’s National Zucchini Day as an “ownable” holiday and created a promotion where guests could substitute Zoodles for classic noodles for free and without the usual upcharge. By launching a media relations campaign around the vegetable-inspired “holiday” and Noodles promo, Linhart PR secured coverage in national, trade and local outlets, helping drive awareness and trial. The biggest win: a Guinness World Record attempt on the TODAY Show for the most zucchinis spiralized by bicycle (which Noodles engineered and dubbed the “Zoodler”).