Case Studies

Beef. It’s What’s for Dinner. enlisted Linhart PR – its longtime national news-making PR firm partner – to secure year-round earned media coverage educating about beef as America’s number one protein for its nutritional benefits, delicious taste and versatility in a time of high grocery prices and amidst an evolving media landscape. Employing a highly adaptive, spokesperson-driven media strategy that featured pitmasters, dietitians and chefs, Linhart PR successfully garnered consistent national news coverage across top-tier broadcast stations and online outlets over the course of a year, securing more than 300 pieces of coverage and 6.4 billion impressions, a significant improvement from the previous year.

To raise awareness of Cochlear’s commitment to innovation and advancing hearing care amongst industry and technology leaders, as well as the general population, Linhart PR employed a two-pronged approach to media outreach to showcase the company’s product developments and research initiatives. Through targeted, well-planned pitching, Linhart PR secured a steady drumbeat of trade media coverage, as well as two major national features that positioned Cochlear as a leader working to increase access to and improve hearing care.

To elevate its annual mobility trends report – which is the cornerstone of its thought leadership efforts – Graebel Companies, Inc. turned to Linhart PR to transform insights from more than 850 survey respondents into a visually engaging and interactive user experience. The result of this collaboration was a microsite with an interactive journey map that allows audiences to explore and connect with the findings. Through a range of accompanying communication assets, Linhart PR helped Graebel publicize the annual report to mobility professionals, helping them make the case for talent mobility’s organizational value to company leaders and identifying ways to improve their mobility programs and policies. This multi-faceted project exceeded all program goals, driving nearly 4,000 content views and media coverage in several key trade publications.

Know Labs, a leader in breakthrough technology for medical grade diagnostics and disease prevention, sought to build visibility, credibility and differentiation among investors, health care professionals and potential strategic partners for its non-invasive diagnostic technology. Linhart PR led earned media strategy, securing more than 115 articles over a two-year period.

Safe Rx, a mission-driven organization committed to preventing drug abuse, misuse and accidental poisonings with its award-winning locking pill bottles, turned to Linhart PR to generate media coverage that increased brand awareness and understanding of the product and how it can protect the family medicine cabinet – the No. 1 source for teen drug abuse.

Safe Rx, a mission-driven organization committed to fighting the opioid epidemic with its locking prescription vials, partnered with a Federally Qualified Health Center (FQHC) in Ohio – ground zero for the opioid epidemic -- to increase medication security for its MAT (medication-assisted treatment) programs. The FQHC pharmacy dispensed medication to MAT patients in the vials for protection from pilfering and misuse, and Safe Rx turned to Linhart PR for help spreading the word to other pharmacies who could replicate the program.

Beef. It’s What’s For Dinner. – managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff – is on a mission to position beef as the top protein for summer grilling season. As Beef’s national consumer communications partner, Linhart PR was tasked with securing national news coverage during summer grilling season that highlighted beef’s affordability, versatility and flavor, making it the ideal protein for summer cookouts amidst high inflation. By keeping a close pulse on the news cycle and utilizing insights from a research survey that brought summer food preparation trends and shopping behaviors to light, Linhart PR crafted a series of tailored media pitches matched to specific news outlets that ultimately led to impactful national coverage that provided consumers with guidance on how to prepare delicious, cost-effective summer meals for any occasion with beef.

Beef. It’s What’s For Dinner. – managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff – collaborates with national PR firm partner Linhart PR to share stories of how beef is raised and by whom. Together, the team identified North Carolina-based Marvin Frink, a U.S. Army veteran turned cattle rancher who found PTSD healing through agri-therapy, his term for the emotional and psychological benefits of tending to his animals. Drawing upon its creative storytelling and national news-making experience, Linhart PR developed a tailored media outreach approach around Marvin’s inspiring story that allowed his unique journey and care for his beef cattle to truly shine in a People feature.

To help older adults with hearing loss understand how cochlear implants can benefit their health and overall wellbeing, Cochlear partnered with Linhart PR to create media buzz around brand advocate Lou Ferrigno’s visits to Orlando, FL and Phoenix, AZ, during which he shared his hearing journey at hearing health events and clinic visits. Through strategic, targeted local media outreach, Linhart PR secured more than 78 million earned media impressions across both markets, educating seniors about hearing loss and treatment options, while amplifying the business impact of the activations.

As part of its demand-side management program, a Colorado utility sought to help its natural gas customers gain more control over their bills year-round through energy conservation — using less energy -- and energy efficiency — getting more from the energy used at home or at work. A contributed content campaign with practical tips for customers resulted in widespread coverage across the state, overcoming the hurdle of shrinking newsrooms.

Linhart PR built brand awareness and customer loyalty in New York City for a well-known fast-casual burrito restaurant chain by building relationships with local reporters and securing a steady cadence of positive news coverage. Using a media relations approach rooted in what New Yorkers care about – news that directly impacts them, celebs and athletes and on-trend announcements – Linhart PR exceeded coverage goals, securing nearly 170 stories in the market in one year.

A Colorado-based geothermal technology and development company was the first in the United States to produce geothermal energy at an oil well site using private funding, demonstrating the potential of geothermal energy as a reliable, abundant energy source in an all-the-above energy approach, while helping to reduce carbon emissions. Linhart PR helped the company prepare for and announce the successful pilot project results, generating targeted news coverage of the pilot and helping build relationships with reporters at key national and local outlets; distributing seven stakeholder marketing emails averaging an open rate of 15%; and creating messages and materials for the company to leverage in storytelling across multiple mediums.

Boulder, Colo.-based Chocolove premium chocolate partnered with Linhart PR to drive brand and product awareness for its limited-edition Valentine’s Day offerings in advance of the chocolate-centric holiday. Using an approach that targeted both media and influencers, as well as new and existing Chocolove fans, Linhart PR drove national and local news coverage, as well as influencer shares, reaching millions of consumers with messaging on what distinguishes Chocolove from other chocolate brands.

A mid-sized investor-owned utility providing electric and natural gas service in eight states sought to help its customers manage electric and gas bills during the winter by improving energy efficiency and using less energy at home. Linhart PR helped the company reach customers across four states in the major communities it serves with multiple company-authored articles offering tips on energy efficiency and reducing energy use.

After relocating its headquarters to Newport Beach, Calif., Chipotle Mexican Grill called upon local market PR agency Linhart PR to assist in generating positive media coverage of the brand’s first-ever float in the New Year’s Day Rose Parade. By offering pre-parade interviews and tapping into traditional media outlets, Linhart PR secured 45 stories and more than 76 million impressions in key outlets like the L.A. Times and O.C. Register.

Pre-pandemic, Chipotle Mexican Grill and Linhart PR teamed up to make Chipotle a holiday hero with its new catering program, perfect for feeding large groups during the holiday party season. Linhart PR proposed, planned and executed a creator program to generate buzz about catering and encourage people to give it a try. And it worked: 27 creators posted more than 70 times about Chipotle catering as a delicious meal solution during the hectic holidays.

To build a more loyal and trusting consumer base, Chipotle Mexican Grill tasked Linhart PR with generating local news coverage of the brand’s documentary-style TV and digital campaign — “Behind the Foil” — which featured eight employees from across the country and offered a behind-the-scenes look into the brand’s kitchens, food preparation processes and farming partners. Linhart PR developed and executed a three-pronged media strategy to secure print, online, broadcast and influencer coverage emphasizing the brand’s commitment to real ingredients and cooking techniques. The result? Thirty-three placements boosting Chipotle’s relevancy and customer loyalty in local markets.

With nine new restaurant openings in Dallas-Fort Worth in a compressed timeframe, Chipotle Mexican Grill tasked Linhart PR with securing local news coverage of the restaurants to build awareness and drive traffic and sales. Linhart PR strategized and executed a three-pronged media outreach approach to secure print, online and broadcast news that not only highlighted the individual restaurant openings, but also told the larger story of Chipotle’s growth in the region. The biggest win: Linhart more than doubled its goal by securing 25 stories.

Amidst COVID-19, Chipotle Mexican Grill sought Linhart PR’s local market media expertise to secure coverage of its digital channel growth, as evidenced by the opening of the 100th drive-thru digital order pickup Chipotlane, and plans to hire 10,000 new employees to staff the new Chipotlanes opening in key markets nationwide. Linhart PR secured 75 stories in cities across the U.S., building brand and Chipotlane awareness; communicating digital growth and new ways to conveniently access Chipotle’s real food; and encouraging job seekers to join the Chipotle team and enjoy world-class benefits.

Athletes of all kinds have long been fans of Chipotle’s real food, often fueling pre- and post-performance with their favorite burritos and bowls. As a result, “Real Food for Real Athletes” is a focus area for the brand. So, when a female professional soccer player surprised a youth soccer club team eating at her Cincinnati Chipotle, the Chipotle PR team tasked Linhart PR with inviting local media to capture the moment. The results: 34 local event stories and an experience for youth soccer players that will last a lifetime.

To tackle the challenge of climate change, Colorado Gov. Jared Polis pledged during his 2018 election campaign to help the state reach 100% renewable energy by 2040, with aggressive targets for greenhouse gas (GHG) emissions reduction from power generation.

In recent years, the convergence of increased oil and gas activities and growing communities along the Front Range has elevated the need for community engagement and education on the steps oil and gas operators are taking to protect public health and the environment.

Corporate social responsibility and community involvement are core values for Devon Energy. With extensive operations in the Northern Rockies, Devon strives to be an integral part of the region and the communities where it operates.

Beef. It’s What’s for Dinner. – managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff – tasked Linhart PR with helping to quickly re-strategize and pivot PR plans to ensure that amid a saturated pandemic-focused news cycle, beef remained top-of-mind for consumers in a culturally relevant, but also helpful and informative, way. Using a multi-faceted, spokesperson-driven media approach, Linhart PR drove national news coverage in top-tier outlets, reaching more than 200 million consumers with key beef messages, recipes and tips as the country sheltered at home in spring 2020.

Beef. It’s What’s for Dinner. – managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff – was looking to promote beef as part of a healthy diet, while also telling the stories of cattle ranchers who work hard to help feed families across the country. Through creative storytelling, tailored pitch development, and strategic media targeting, Linhart PR – Beef’s national PR partner – secured a significant national feature story with messages on the health benefits of beef from the perspective of a cattle rancher that was ultimately amplified to the tune of 1.8 billion media impressions.

Beef. It’s What’s for Dinner. – managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff – tasked Linhart PR with amplifying its summer grilling marketing campaign that promoted beef as the top protein of the season. Using a strategic, multi-pronged approach, Linhart PR drove national news coverage in top-tier outlets, reaching more than 7.3 billion consumers with beef recipes and tips.

GOED – the global organization for EPA and DHA omega-3s – asked Linhart PR to help educate consumers about the differences in the types of omega-3 fatty acids and potentially help drive more consumption of these important nutrients. Using an interactive decision tree infographic, Linhart PR exceeded consumer engagement goals and beat industry averages with a strategic social media campaign.

An investor-owned utility wanted to position itself as a renewable energy leader and support clean energy and economic development for communities in its service territory.

MWH Constructors, a global project delivery company with a focus on water and energy, was pursuing more construction management-at-risk (CMAR) contracts – a delivery method that can help clients save money and time while ensuring quality work on large-scale infrastructure projects. The CMAR approach is especially beneficial for municipalities that need to upgrade aging infrastructure but face budget shortfalls or other financial constraints.

A worldwide environmental engineering and strategic consulting firm wanted to increase visibility for expertise in one of its key practice areas – hydropower.

Following serious flooding events in and around north Denver, the City and County of Denver committed to an ambitious stormwater infrastructure program, known as Platte to Park Hill: Stormwater Systems. The complex program was made-up of four projects that will provide critical flood protection, increase neighborhood connectivity and public spaces, and improve water quality and existing infrastructure for current and future community members in the community. Linhart PR was engaged to help earn national recognition for the program in the engineering, design, constructional and municipal government communities.

San Joaquin Valley College, Inc., which oversees SJVC, a long-standing private college with 15 campuses throughout California, agreed to acquire another higher education institution that aligned with its career-focused programs and high-quality, regionally accredited education. SJVC, Inc. leaders wanted to ensure staff, faculty and students at both colleges understood the positive nature of the transaction, while managing any media and industry questions

A Colorado energy company sought to position itself as a highly engaged and responsible operator that works collaboratively with local residents, stakeholders and organizations, as it planned projects and navigated the state and local permitting process. A community outreach plan and related strategies resulted in stronger engagement, increased understanding of the project, and greater dialogue with stakeholders.

In an effort to drive retailer traffic, encourage product trial and boost product sales to kick off the new year and healthier resolutions, Earthbound Farm, the country’s largest grower of organic produce, coordinated a “cart buy” program. Grocery shoppers in four markets were surprised by having their entire grocery cart purchased by Earthbound Farm, and Linhart PR helped drive consumer awareness and media coverage around the cart buys.

Stantec asked Linhart PR to help promote its role as lead technical designer of the third set of locks for the Panama Canal. The challenge: How do you bring one of the world’s largest transportation projects down to size and share the innovative design requirements of this engineering marvel?

When a “swipe fee” regulation capped the amount bigger banks could charge retailers for debit card transactions, two-thirds of big banks nationwide eliminated free checking to help recoup this lost revenue. But FirstBank – Colorado’s largest locally-owned bank – decided to keep checking free to maintain its commitment to “do what’s right for customers.” It asked Linhart PR to help raise awareness of its decision among current and potential customers.

For more than two decades, the United Health Foundation has compiled national data to create a comprehensive, state-by-state assessment of the country’s health. The "America’s Health Rankings" report includes a wealth of data, but translating its findings into an actionable, consumer-friendly format had proven difficult. To help relay the report’s findings, UnitedHealthcare turned to Linhart PR to succinctly share the health-ranking data in a way that would resonate with a variety of audiences.

Johns Manville (JM), a Berkshire Hathaway company and global building and specialty products manufacturer, is a world leader in delivering building material solutions that address the market’s evolving needs and challenges. When codes called for more energy efficient buildings, JM stepped up with products to address these needs. Linhart PR helped JM communicate the product solution and construction standard.

Employers Council is a leader in providing expertise in all areas of employment law, human resource consulting, training, and surveys. It gives employers the resources needed to build and maintain profitable organizations. Tackling current events and workplace issues through media stories helps Employers Council reach new organizations and meet its business objectives. Linhart PR leveraged Employers Council experts to showcase perspectives and tips for managing any office productivity impacts of March Madness via interviews with radio, print and television media in Denver, Colorado Springs and Fort Collins.

Pizzeria Locale is a fast-casual, contemporary pizzeria in Denver. Linhart PR was tasked with generating news of its guest chef events though traditional and influencer outlets to boost restaurant sales, visibility and fundraiser participation.

Verlasso salmon earned the coveted “Good Alternative” buy ranking from the Monterey Bay Aquarium® Seafood Watch® program, making Verlasso the first and only ocean-raised farmed salmon to receive this ranking. Linhart PR spread the word about this new ranking to overcome long-held, negative stereotypes about farmed salmon and convince target audiences that Verlasso salmon is a thoughtful, healthy, sustainable and delicious choice.

GOED -- the global organization representing EPA and DHA omega-3 fatty acids -- asked Linhart PR to communicate the heart health benefits of EPA and DHA clearly, concisely and credibly to its key consumer audiences.

To drive awareness for its new zucchini noodles that were a first among fast-casual restaurants, Noodles & Company was hungry for one of the biggest challenges in PR - national broadcast coverage – and they tasked Linhart PR with securing it.

In partnership with Linhart PR, Laura’s Lean – an industry leader for its all-natural, vegetarian-fed and antibiotic-free protein options, including ground beef – launched a social food influencer campaign to generate beautiful, engaging recipes and photos, and expose new consumers to the Laura’s Lean brand during times when people are thinking about grilling beef.

Red Robin Gourmet Burgers needed to quickly build brand awareness due to the chain’s aggressive growth plans and increasing competition. Linhart PR combined the popularity of cooking shows, the brand’s family audience and America’s love of gourmet burgers to develop the national Kids’ Cook-Off – a competition that generated year-after-year big news and business results.

Noodles & Company and Linhart PR leveraged August’s National Zucchini Day as an “ownable” holiday and created a promotion where guests could substitute Zoodles for classic noodles for free and without the usual upcharge. By launching a media relations campaign around the vegetable-inspired “holiday” and Noodles promo, Linhart PR secured coverage in national, trade and local outlets, helping drive awareness and trial. The biggest win: a Guinness World Record attempt on the TODAY Show for the most zucchinis spiralized by bicycle (which Noodles engineered and dubbed the “Zoodler”).

Denver’s Bike to Work Day encourages metro-area residents to park their cars in favor of bike transportation for one day each year. The event offers an opportunity to connect with the city’s business community in a fun, engaging atmosphere outside the traditional confines of a meeting room. Since bike commuting and cycling align with United Healthcare’s mission of helping people lead healthier lives, Linhart PR recommended and supported the company's participation in Denver’s Bike to Work Day for seven consecutive years.